PocketBook Color E-Reader Announced
Specifications

PocketBook Color is the first ereader with E-Ink Kaleido screen from this manufacturer.
And it's the very first such device in Europe as well.

It's now appearing in various online stores in Europe at around €200.
One UK seller is advertising at £191.90, and expects stock by 3rd August.

• 6 inches screen with 4096 colours;
• dual core (2x1 GHz) processor;
• 1 GB RAM
• 16 GB of storage;
• microSD slot (up to 32GB);
• physical page turn buttons.
• WiFi and Bluetooth
• 160g

YouTube clip »
So are they actually selling this now or ?
I'm updating the first page as things change. Some web sites do say that they have stock. No doubt all will become clear in a day or two. I'd guess that some embargo on information is just coming to an end.
Official Polish reseller started preorders already. Devices will be send in Poland starting from Friday, July 31st.
I've just ordered it at pccomponentes.com and it says "imminent entry", and expected delivery on Tuesday 4th or Wednesday 5 of August.

So they don't have stock right now but they may have a tracking number as they seem certain that they'll have them in the next days.
https://www.alza.co.uk/pocketbook-633-color-d5896247.htm have it listed too, I assume on their native CZ page too
I’ll believe it when the units are in people’s hands then. For right now this is only a bit more reliable than GoodeReader taking preorders
Is there any reason that you doubt PocketBook's word on this so much? They have been producing ereaders for twelve years at a regular rate, and seem to know what they are doing.
Now that it's appeared on the main pocketbook site, I'm willing to beleive that it'll be in end users hands in just a few days.
I don’t doubt they’re working on this it’s more that it’s sprung up as pre orders before and been delayed.