That's what this article claims!

Considering they went from conception to prototype in 3 weeks for the "basic" Cool-er, this may actually be a quote rather than a misunderstanding by the reporter.
hm, plenty of food for thought in that article ! interesting to note that the idea behind the Cool-er is to create a complete reading / publishing platform, instead of only a device, similar to Amazon's model, but apparently much more open. It will definitely be interesting to follow the developments here. I am also looking forward to discovering their "of-the-box pricing structure which is said to make the COOL-ER reader affordable to virtually anyone". Perhaps a subscription model is planned ?
I say Bunk, unless they are using thi pixel Qi screen.

and if they are using the Pixel Qi screen. I expect better devices that what cooler can offer unless they get a ton of backing.
i'm really hoping to see the pixel qi screen used for liseuses. based on what i've seen, Mary-Lou Jepson is very keen to make them as cheap as possible and integrate them into as many devices as possible so they will be economically viable and she clearly is interested in dedicated reading devices (she follows mobileread ! ) so it seems quite likely that will happen. i don't know whether Cool-er will be the first but it wouldn't surprise me.
Perhaps the writer is getting confused between a "colour" reading device, and the fact that the device itself is available in multiple colours?
well, they did mention explicitly a colour *screen*. it's possible they are confused, of course, but the pixel qi screen seems to be practically ready for production so if that is the plan i think it sounds quite plausible.
I'm afraid that Harry may have a point there!

Z: I just hope that your dreams have the power to alter reality. I really do!
As so far Interead's strategy has been to repackage OEM devices (the Cooler is a close relative of the Cybook Gen3, and the PocketBook 301 - they're all manufactured by a company called Netronix), it would be very surprising if they were developing their own reader. There are a number of LCD based tablet PCs being shown right now, so it might be reasonable to expect that the 'bigger colour' Cool-ER could be a rebadged one of those. For instance, it could be the Jointech which has a 7" LCD screen.

Though Neil Jones is being described as an inventor, it seems his role here is marketing man, not technologist. The cooler went from conception to prototype in 3 weeks because all of the electronics and software had already been developed by Netronix. Just about the only thing that Interead have brought to the Cooler is the coloured case - the hardware and software are all off the shelf. There's nothing wrong with that, but it does mean that the next Coolers are unlikely to be great technological leaps.

Certainly it seems the Cool-ER is all about putting in place a full ecosystem for E-Books, from writers to publishers through bookshops to the consumer. As such, I'd doubt they have much interest in extending the state of the art of digital readers. The brand and price point are much more important than the technology.
that is a fact. this is a greyscale screen, standard e-ink viplex.

this reader is the most appealing to me at the moment (despite being commented on having somewhat hard to press buttons that are noisy) simply because it's 6", small, light, has good battery life and is opensource. fancy functions isn't that appealing to me, and I don't want my "book" to be like a PC, in the end it will only be distracting. I just want to read.
I am all for this. I hope it's true.

However, the device itself seems to be a prototype. Hard-to-press buttons are the major drawback for me. I can see them wanting to make it less likely that you'll turn the page accidentally, but not to this extreme.

I would definately consider the COOLer as a gift item, but not with the current item.