Tim says they are focusing on two products today, the Apple Watch and the iPad.

Apple Watch

Watch OS7 adds full range of VO2 Max monitoring. (Blood oxygen level.)

New band called Solo Loop that is one piece of stretchy silicon so it can be slipped on and off, available in various sizes. They also introduced a traditional leather band with a belt buckle type of clasp.

Introducing more affordable Apple Watch SE. Starts at $279. No blood oxygen monitor.

Watch series 6 starts at $399.

Series 3 still available, and starts at $199.

New series available this week.

Introduced new Fitness+ subscription service for $9.99/mo or $79.99/year.

Apple iPad

iPad 8th Gen

• A12 processor
• Neural processor
• Pencil support
• $329 starting price, available Friday Sept 18

iPad Air

• A14 processor
• Touch ID
• 10.9 inch screen
• USB-C
• Apple Pencil and Magic Keyboard support
• $599 starting price, available in October

OS Updates

Releasing iOS 14, iPadOS 14, Watch OS7, tvOS 14 all available Sept 16!

Apple User Guides for the OS Updates

Here are the links to the Apple User Guides for iOS 14, iPadOS 14, tvOS14, and watchOS 7.

iPhone User Guide

iPad User Guide

Apple TV User Guide

Apple Watch User Guide


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That is it in a nutshell. Looks like Apple is emphasizing more health monitoring with the new Series 7 Watch, and I like that. The better bands are a good addition as well assuming thy come in enough usable sizes. New Watch SE might be an option for many. New iPad 8th gen and iPad Air have a few new additions, but nothing stellar IMO.

BTW, Tim pronounces “Air” as “aay arrrrrr”. I thought he was introducing a new model named iPad AR. I had never heard the Air pronounced like that before!

I will be installing iPadOS 14 on both of my iPads tomorrow. I’m assuming it has to be an improvement over that garbage named iPadOS 13.
I think the Series 6 starts at $399.

Surprised the new Air has A14 when the iPad Pro still sports A12Z. I don't think that's happened before. The iPhones having better chipsets than even top iPad Pro sure, but not other iPads. Loving the splash of color (both mint green and sky blue).
I've been running the iPadOS 14 Beta from almost the beginning (maybe a day or so after the Dev Beta was released). Dev Beta 1 was good. Later betas not so much. It seems even heavier on RAM than 13 was.
The sounds more like what it should cost. My old ears don’t always hear very well. Once Apple posts the info I’ll verify.

ETA: You were correct, Series 6 starts at $399.
The RAM usage is terrible in 13, so maybe I should hold off on 14 for awhile. I use an app to view my various security cams in live view, and the app runs out of memory really quickly in iPadOS 13. I’m constantly having to close it via screen swipe then reopen it. I don’t have as much issue with it in iOS 13, and I don’t have any issues in macOS. Of course my Macs both have way more RAM.
I hope that some day Apple can manage to get the Watch listed by major health insurance companies as a medical device for certain people. If they could manage to get Big Insurance to underwrite some of the costs for people with specific health issues then that would be good for the consumers and Apple.
They're probably working on that. I seem to recall hearing about incentive programs in Singapore during the keynote.
Yes, he said Singapore would start underwriting some of the costs of the Watch this year for its citizens. Preventative maintenance in health can be a really good thing, even though in this country that seems to come up against a lot of opposition. Big Insurance could easily side step the politics though if they thought monitoring certain patients would save them money in the long run.
Apple has listed the new Solo Loop and Braided Solo Loop bands as compatible with the new Watch SE and Series 4 or greater Watches. Rather pricey though at $49 for the Solo Loop and $99 for the Braided Solo Loop if purchased extra.